The Story of Earthy Creations

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Welcome to Earthy Creations — where indulgence meets inclusivity.

Founded in 2021, Earthy Creations was born from a simple belief: that everyone deserves to enjoy delicious, high-quality baked goods, no matter their dietary needs or lifestyle choices. As a fully online, plant-based bakery, we specialise in crafting indulgent yet nourishing treats that are entirely vegan — with a wide range of options that are gluten-free, refined sugar-free, or keto-friendly.

We understand how challenging it can be to find sweet treats that align with both your health goals and your values. That’s why every item we create is thoughtfully designed to be inclusive, flavour-forward, and beautifully balanced — so you never have to choose between taste and wellbeing.

Our bakes are made using carefully selected ingredients that reflect our love for wholesome, natural food — without additives, preservatives, or anything artificial. From rich chocolate brownies to delicate almond cakes, every recipe is developed with care, creativity, and a commitment to quality that you can taste in every bite.

At Earthy Creations, we believe that indulgence should be joyful, accessible, and nourishing for body and soul. Whether you’re plant-based by choice, navigating food intolerances, or simply seeking a healthier way to satisfy your sweet tooth, we’re here to ensure that you always feel included at the table — and delighted by what’s on your plate.

Because here, good food isn’t just about eating — it’s about connection, celebration, and creating moments of sweetness we can all share.

At the heart of our kitchen is Marcell, our dedicated and endlessly creative Head Pastry Chef. With a background steeped in excellence, Marcell honed his skills in some of London’s most celebrated, award-winning restaurants, where he developed a refined understanding of flavour, texture, and presentation.

Driven by a deep commitment to plant-based living, Marcell brings a fresh and innovative approach to classic patisserie. Every bake is thoughtfully developed to be as nourishing as it is indulgent, offering a healthier, guilt-free alternative to traditional sweet treats — without ever compromising on taste or style.

Marcell believes that baking is more than just a craft; it’s a joyful expression of artistry that should be accessible and enjoyable for everyone. His creations are as visually stunning as they are delicious, each one a celebration of seasonal ingredients, vibrant flavours, and elegant simplicity.

Whether it’s a delicate almond tart, a rich vegan brownie, or a beautifully layered cake, you’ll find Marcell’s signature touch in every detail — a perfect balance of wholesome ingredients, refined techniques, and a true passion for making plant-based patisserie irresistible.

As Earthy Creations continues to grow and flourish, we warmly invite you to join us on this exciting journey — a journey rooted in a passion for healthier, more delicious, and truly inclusive baking.

Our mission goes far beyond simply creating plant-based treats. We are committed to redefining what indulgence means by proving that wholesome, nourishing ingredients can come together in beautifully crafted bakes that everyone can enjoy. Whether you’re vegan, gluten-free, keto-friendly, or simply looking for a better way to satisfy your sweet tooth, our goal is to make sure that no one ever has to compromise on flavour, quality, or values.

Your support means the world to us. It inspires us to keep innovating, experimenting, and pushing the boundaries of what plant-based baking can be. Every order, every share, every kind word strengthens this community we’re building — a community that celebrates connection, compassion, and mindful enjoyment.

We believe that food has the power to bring people together, to nourish not just the body but also the soul, and to create moments of joy and celebration in everyday life. It’s this belief that drives us to pour love, care, and creativity into every recipe we craft.

Thank you for being part of the Earthy Creations family. We’re truly honoured to have you with us, and we look forward to baking something special just for you — one delicious, inclusive bite at a time.

With heartfelt gratitude,

The Earthy Creations Team